For Example: If I were to call the company James Tolley ltd. or Photography ltd. it would make it hard to introduce a new artist or specialism to the company.

That's all very boring quite literally, but this is what we would actually like you know because it's partially more interesting.

The Pining Eyes name is relative to photography and the way one sees things, and ambiguous in different ways and far from pretentious. Pretending being lazy...

Anyway, the company, on a whole, is self-maintained. I, James, doing the construction and maintaining of most things.